Handmade Bicycle Show MADE Expands to Australia
MADE (www.made.bike), the world's largest handmade bike show, announces the show’s expansion to Australia in 2024. MADE Australia will debut in conjunction with the 17th annual Melburn Roobaix at the Darebin International Sports Centre (DISC) on June 28 and 29 2024.
Powered by Andy White of FYXO and ECHOS Communications, MADE Australia will bring together builders, brands, media, and cycling enthusiasts at the DISC Velodrome. Following the successful format introduced by MADE in August 2023, the show will be open to the public, with private media and industry hours to allow content creation, builder interviews, and networking. MADE Australia is designed as a global complement to the original MADE show, which will take place in Portland, Ore., USA, in August 2024.
“Andy’s passion for telling the story of the custom bike world through words and images has kept us close over the years, and we are thrilled to partner with FYXO to produce MADE Australia,” states Billy Sinkford, Co-Founder of MADE and Vice President of ECHOS Communications, a global PR and experience agency specializing in supporting cycling, active outdoor and lifestyle brands. “ Our mission remains the same: to elevate, inspire, and highlight the global handmade community. With Andy’s deep relationships and event experience, MADE Australia will demonstrate the global reach of this vibrant community.”
With interest and commitments from builders like Baum, Prova, The Lost Workshop, Trinity MTB, Velo Craft, Partington Wheels, and many more, the inaugural edition of MADE Australia will open registration in February. With the Melburn Roobaix seeing attendance in the thousands, interested exhibitors can expect a world-class venue and a global lens to promote their builds and wares. MADE Australia will move to Adelaide in 2025, coinciding with the Tour Down Under.
“The custom bike industry is my world. While Australia is home, I've proudly been a global megaphone on behalf of those creating beautiful, custom bikes and accessories, and my company FYXO hosted the first Australian Custom Bicycle Show in 2012,” said White. “The partnership with MADE gives us the needed infrastructure to provide exhibitors and attendees with an amazing experience capable of great growth. Billy and the team at ECHOS have been mates forever; there is no one better suited to bring this vision to life.”
Builders and brands interested in exhibiting can apply via the MADE website, and tickets will be available starting this Spring.
What to expect from MADE Australia:
- Dedicated Media and Industry Time
- Consumer-facing activations, followed by evening festivities
- 50+ Builders and supporting brands
- World Class Indoor Venue
- Subsidized booth space for new builders
- Consumer “Show and Shine” bike pavilion
- Global Media Coverage
- Bike Flights will provide discounted bike shipping to all framebuilders
- Media Selects For Launch (No Photo Credit Required) / Landing Page
About MADE: MADE is a show for the modern handmade industry - spotlighting framebuilders and artisan craftsmanship. With an emphasis on community and inclusivity, MADE was built to provide the framebuilding community with an outlet for exposure and expression that elevates the craft.
Media Contact:
Billy Sinkford
billy@made.bike
