The Fyxo cowbell brings the noise. In spades. I've used it for pressing man flu needs, as an alarm for my children and as a colleague timer in a team meeting at work. Recently, when I was flagging after another gruelling pave section at the Melburn Roobaix, its ring was so true and galvanising that for a fleeting moment I thought I was Spartacus leading the charge over the cobbles, before realising I was buggered, overweight and lost somewhere in North Melbourne...or was it West Melbourne? Hard to say. Still, THAT BELL. So sweet, so pure. Buy it and ring it loud and proud. It'll transport you...